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What is Leadhub?

Leadhub is a lead distribution platform for the financial sector. Publishers submit customer applications and Leadhub distributes them in real time to matching advertisers.

Publisher API

Submit customer leads and receive an immediate response with the lead status.

Advertiser API

Notify Leadhub when a lead converts so publishers get credited.

How it works

1

Publisher submits a lead

Send a POST /lead with the customer’s data, product details and consents.
2

Leadhub distributes the lead

Leadhub validates eligibility, checks for duplicates and matches the lead against active advertisers in real time.
3

Publisher receives the response

The response is synchronous — new if accepted but no advertiser match was found yet, distributed with a redirect_url to send the customer to, or rejected with a reason.
4

Advertiser notifies a conversion

When the customer converts, the advertiser calls PATCH /lead/{lead_id}/status. Leadhub forwards the event to the publisher’s configured callback URL.

Key concepts

TermDescription
PublisherAffiliate or traffic source that submits leads
AdvertiserFinancial institution that receives and processes leads
LeadA customer application submitted by a publisher
lead_idUnique identifier assigned by Leadhub at submission time. Used to link advertiser events back to the original submission.
redirect_urlURL to redirect the customer to when a lead is accepted